London, 2019

HANNA FIEDLER is a minimalist luxury womenswear brand driven by a passion for tailoring and uncompromising craftsmanship.

In Conversation With is a project that canvases the personal and professional stories of key industry leaders. The original brief was to work on a series of portraits and interviews. From this initial idea, we worked on creating a project that helped us to develop an integral part of HANNA FIEDLER's brand narrative: to build a community of women who support and collaborate with each other.

The initiative was divided into two parts. First, we published a bi-weekly series of interviews and photography editorial featuring 8 leading women and their environments whilst wearing the designs from HANNA FIEDLER's PROLOGUE collection. Second, we organized an event with all the women who made the project possible in order to facilitate the connections among these women.

This project, which I have worked on over 5 months, has produced a series of high-quality images and testimonials that have been exposed to a combined audience of circa 160k, whilst providing HANNA FIEDLER with the opportunity to develop several partnerships and collaborations that are currently under production.

- Project Management
- Communication Strategy
- Editorial
- Events Organisation
- Photography